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AdWords Fundamentals: Google AdWords Fundamentals

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Curriculum for AdWords Fundamentals Certification Video Course

Part 1 - Introduction to Google Ads

9 Lectures

Time 01:02:05

Creating and Setting Up Our First Google Ads Account

42 Lectures

Time 04:50:39

Structuring Your Ad Groups Like A Professional

4 Lectures

Time 00:29:24

How To Write Killer Ads in Google Ads!

9 Lectures

Time 01:09:32

Setting Up Your AdWords Billing

1 Lectures

Time 00:05:01

Keywords in Depth - The Heartbeat of Your Account

54 Lectures

Time 06:46:09

Account Structure - How To Structure Ad Groups Like A pro

4 Lectures

Time 00:39:30

The Incredible Dynamics Of The AdWords Auction

8 Lectures

Time 01:30:14

Expanding And Refining Your Campaigns

7 Lectures

Time 01:31:31

Negative Keywords - Your Greatest Ally

3 Lectures

Time 00:41:26

Making Your Ads Unstoppable With Multiple Ad Extnesions

6 Lectures

Time 00:48:18

Remarketing – Your Secret Weapon To Converting Like A Boss

5 Lectures

Time 00:59:59

Keeping Track Of Profits With Conversion Tracking

6 Lectures

Time 01:09:17

Profitable Bidding Strategies

4 Lectures

Time 00:44:54

Using AdWords Scripts To Enhance Performance and Increase Optimization Speed

3 Lectures

Time 00:30:32

Bonus Material!

3 Lectures

Time 00:51:53

Part 2 - Introduction to Google AdWords

1 Lectures

Time 00:09:00

Setting up AdWords

1 Lectures

Time 00:08:00

Your first AdWords Campaigns

3 Lectures

Time 00:23:00

Advanced Google AdWords Advertising and Reporting

3 Lectures

Time 00:19:00

Name of Video	Time
1. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 1)	08:24
2. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 2)	08:55
3. Google Ads Formula Calculator (part 1)	07:49
4. Google Ads Formula Calculator (part 2)	05:57
5. What is Google Ads? (part 1)	04:31
6. What is Google Ads? (part 2)	07:31
7. Where do Google Ads Show Up? (part 1)	04:34
8. Where do Google Ads Show Up? (part 2)	08:12
9. Complimentary AdVenture Media Account Audit (exclusions apply)	06:12

Name of Video	Time
1. Creating Your Firs Gooogle Ads Account	08:21
2. Understanding the Google Ads Account Hierarchy	08:03
3. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1)	09:49
4. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1)	08:03
5. Understanding Network Settings (part 1)	07:15
6. Understanding Network Settings (part 2)	06:25
7. Understanding Location Targeting (part 1)	06:05
8. Understanding Location Targeting (part 2)	06:10
9. Configuring Location Targeting in Google Ads	09:37
10. Viewing Location Reports in Google Ads (part 1)	05:26
11. Viewing Location Reports in Google Ads (part 2)	09:15
12. Understanding Advanced Location Options (part 1)	07:40
13. Understanding Advanced Location Options (part 2)	08:11
14. Setting and Configuring Languages	03:47
15. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 1)	05:35
16. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 2)	07:06
17. Finding Your Hourly Reports in the Google Ads Interface	05:49
18. Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit	05:35
19. Bidding Strategies: Target Search Page Location	05:26
20. Bidding Strategies: Target ROAS	10:00
21. Bidding Strategies: Target CPA	04:44
22. Bidding Strategies: Target Outranking Share	07:22
23. Bidding Strategies: Maximize Clicks	05:17
24. Bidding Strategies: Enhanced CPC Bidding	04:24
25. Bidding Strategies: Manual CPC Bidding	04:28
26. Campaign Start and End Dates	01:26
27. Introduction to Dynamic Search Ads!	07:28
28. Understanding Sitelink Extensions (part 1)	06:34
29. Understanding Sitelink Extensions (part 2)	07:24
30. Callout Extensions	04:51
31. Call Extensions	08:19
32. Structured Snippet Extensions	05:56
33. App Extensions	02:18
34. Message Extensions	08:31
35. Location Extensions	04:55
36. Promotion Extensions	09:34
37. Price Extensions	10:25
38. Understanding Ad Rotation Settings	10:25
39. The Basics of Ad Scheduling	10:24
40. Understanding the Basics of Device Targeting (part 1)	07:06
41. Understanding the Basics of Device Targeting (part 2)	08:03
42. Understanding Campaign URL Options	07:07

Name of Video	Time
1. Ad Group Structure Basics and Organization (part 1)	07:20
2. Ad Group Structure Basics and Organization (part 2)	06:27
3. Ad Group Structure Ideas	06:42
4. Creating Our First Ad Group in Google Ads	08:55

Name of Video	Time
1. The Anatomy of Google Text Ads	06:50
2. Compliance in Google Text Ads	05:21
3. Requesting a Manual Review of Your Ads and Expediting the Process	02:24
4. Best Practices for Successful Text Ads (part 1)	06:31
5. Best Practices for Successful Text Ads (part 2)	07:22
6. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 1)	08:26
7. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 2)	06:41
8. The BJ Fogg Behavioral Model	14:15
9. Creating Our First Ad in Google Ads	11:42

Name of Video	Time
1. Configuring Your Billing Details in Google Ads	05:01

Name of Video	Time
1. Keyword Basics: Keywords vs Queries	08:34
2. The Basics of Keyword Research (part 1)	04:58
3. The Basics of Keyword Research (part 2)	05:56
4. The Basics of Keyword Planning (part 1)	05:56
5. The Basics of Keyword Planning (part 2)	06:51
6. The Basics of Keyword Organization	06:21
7. Understanding Keyword Match Types (part 1)	05:44
8. Understanding Keyword Match Types (part 2)	06:18
9. Keyword Match Types: Broad Match	09:03
10. Keyword Match Types: Broad Match Modified	06:05
11. Keyword Match Types: Phrase Match	06:20
12. Keyword Match Types: Exact Match (part 1)	05:37
13. Keyword Match Types: Exact Match (part 2)	06:06
14. Keyword Match Types: Negative Match (part 1)	05:56
15. Keyword Match Types: Negative Match (part 2)	06:11
16. Using the Search Term Report to Find Negative Keywords (part 1.1)	07:46
17. Using the Search Term Report to Find Negative Keywords (part 1.2)	07:21
18. Using the Search Term Report to Find Negative Keywords (part 2.1)	08:15
19. Using the Search Term Report to Find Negative Keywords (part 2.2)	08:51
20. Understanding Negative Keyword Lists (part 1)	06:03
21. Understanding Negative Keyword Lists (part 2)	05:42
22. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 1)	07:25
23. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 2)	06:03
24. Adding Negative Keywords at The Ad Group Level	09:03
25. Traffic Sculpting Using OPTMYZR	07:08
26. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 1)	06:20
27. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 2)	07:32
28. Using Additional Research Tools to Get Negative Keyword Ideas	09:54
29. Keyword Research: Using the Google Keyword Planner 1 (part 1)	10:02
30. Keyword Research: Using the Google Keyword Planner 1 (part 2)	08:57
31. Keyword Research: Using the Google Keyword Planner 2 (part 1)	06:56
32. Keyword Research: Using the Google Keyword Planner 2 (part 2)	08:39
33. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 1)	09:05
34. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 2)	06:51
35. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 1)	08:36
36. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 2)	07:44
37. Keyword Planning: Understanding the Buyer Funnel	09:53
38. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 1)	05:50
39. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 2)	05:50
40. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 1)	09:43
41. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 2)	08:20
42. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 1)	08:57
43. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 2)	09:40
44. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 1)	07:46
45. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 2)	09:15
46. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 1)	08:58
47. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 2)	07:29
48. Keyword Organization: Formatting Keywords in Excel	10:32
49. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 1)	07:57
50. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 2)	03:58
51. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 1)	06:49
52. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 2)	06:35
53. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 1)	09:36
54. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 2)	08:52

Name of Video	Time
1. Account Structure: How To Create A New Ad Group Within Your Campaign	07:22
2. Importing Your Keyword Lists From Excel Into Your New Ad Group	10:48
3. Creating Multiple, Relevant Ads For Your New Ad Groups	13:11
4. How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign	08:09

Name of Video	Time
1. Introduction To The AdWords Auction	20:04
2. Understanding Quality Score: Click Through Rate And Ad Relevancy	15:25
3. Understanding Quality Score: Landing Page Quality	07:04
4. Understanding Ad Rank and How It Is Calculated	11:55
5. When You Could Ignore Low Quality Scores (and when you can't!)	09:14
6. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)	07:58
7. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)	11:25
8. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)	07:09

Name of Video	Time
1. Navigating The AdWords Dashboard	15:16
2. How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns	15:14
3. Editing The Essential Campaign Settings	06:15
4. How To Create New Campaigns That Will Improve Your Results	15:06
5. How ToUse Your Website To Make The Best Campaigns Possible	15:46
6. How To Set Up Powerful Custom Schedules For Your Campaigns	11:47
7. Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules	12:07

Name of Video	Time
1. Understanding Negative Keywords In-Depth	14:15
2. Using Broad, Phrase and Exact Match With Your Negative Keywords	06:51
3. Adding and Removing Negative Keywords and Negative Keyword Lists	20:20

Name of Video	Time
1. Introduction To Ad Extensions	06:18
2. The Benefits Of Using Ad Extensions	08:15
3. Different Types Of Ad Extensions and Best Practices	05:55
4. Adding Sitelink Extensions	08:15
5. Configuring Your Sitelink Extensions For The Best Results	11:22
6. Adding Callout Extensions And Phone Extensions	08:13

Name of Video	Time
1. The 5 Primary Forms Of Remarketing	15:51
2. Realizing The Benefits And Importance Of Remarketing	12:49
3. How To Create And Add Your Remarketing Tag	03:59
4. Creating Your First Remarketing Audience	13:28
5. Configuring Your Remarketing Campaign Settings	13:52

Name of Video	Time
1. Understanding The Basics Of Conversion Tracking	14:15
2. Exploring The Different Conversion Actions Visitors Take On Your Site	14:22
3. Setting Up Conversion Tracking For Form Submissions	17:35
4. Generating And Installing Your Conversion Tracking Tag	04:34
5. Understanding The Basics Of Phone Call Tracking	08:58
6. Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data	09:33

Name of Video	Time
1. Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction	14:53
2. How To Mathematically Calculate ROI and ROAS	09:07
3. Calculating Max CPC Bids From Your Conversion Rate And Conversion Value	11:46
4. Calculating Profitable Keyword Bids Based On Revenue Per Click	09:08

Name of Video	Time
1. Introduction To AdWords Scripts - What Are Scripts?	04:58
2. Bidding To Average Position AdWords Script Part 1	11:36
3. Bidding To Average Position AdWords Script Part 2	13:58

Name of Video	Time
1. Part 1. Understanding Search Queries and What We Learn From Searcher Languagage	13:30
2. Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords	18:18
3. Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads	20:05

Name of Video	Time
1. Introduction	9:00

Name of Video	Time
1. Setting up AdWords	8:00

Name of Video	Time
1. Creating a Search Campaign for Google	6:00
2. Creating a Display Advertising Campaign for Google	10:00
3. Optimising AdWords Campaigns	7:00

Name of Video	Time
1. Remarketing in Google AdWords	9:00
2. Effective Measurement of AdWords Performance	6:00
3. Performance Reporting	4:00

Google AdWords Fundamentals Exam Dumps, Practice Test Questions

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Premium File: 225 Questions & Answers. Last update: Nov 17, 2024
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AdWords Fundamentals Premium Bundle

Premium File: 225 Questions & Answers. Last update: Nov 17, 2024
Training Course: 176 Video Lectures

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100% Accurate Answers
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Free AdWords Fundamentals Exam Questions & AdWords Fundamentals Dumps

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