When it comes to customer relationship management, Salesforce is no doubt part of the list ― or even tops the category. This software company provides a credible array of CRM products and resources that outline the latest developments as well as the most scalable features such as task management, collaboration tools, contact management, customer engagement points, and so much more. With their impressive CRM selection, they have helped many businesses connect with their customers and partners. So, if you’re planning to dive into the Salesforce domain, this is the best time to uncover its extensive portfolio, along with the ever-popular Trailhead program.

Salesforce Certificates

With the guidance of SalesforceTrailhead, you’ll acquire the most updated knowledge and skillset that will help grow your professional value. The extensive training resources and up-to-date designation options are all designed to give you a competitive edge among other applicants. In particular, the Salesforce certification program is categorized into different roles, including administrators, marketers, architects, developers, and consultants. So, whatever area of expertise you want to pursue, there’s a Salesforce path curated for your needs. Check out three of the best Salesforce validations that are highly beneficial to your career advancement.

• Salesforce Certified Administrator

  First on the list is the renowned Sales Certified Administrator designation, which is highly suggested for those who are already familiar with the essential Salesforce features. Its certification exam, ADM-201, improves your proficiency in core functions such as modifying Salesforce aspects, managing users, configuring platform tools, and making the most out of the relevant Salesforce capabilities. In addition, it explicates the organization setup, security access, data management, process automation, AppExchange, and other related key points. And to secure the certificate and enjoy its technical skillset, prepare for the exam with 60 questions that are formatted in both multiple-choice and multiple-select types. The passing score is 65% and the time limit is 105 minutes.

Recommended Training Materials

From self-paced lectures to expert-led courses, all the best learning options are right within your reach. Salesforce has designed a series of relevant resources that you can utilize for your test preparation. For the self-study training, Trailhead Trailmix and Trail are provided, along with some Superbadge lectures that focus on various specialist areas such as Business Administration, Security, and Lightning Experience Reports & Dashboards. Then, continue with your knowledge acquisition with some instructor-administered lessons. The most in-demand of them all is the “Administration Essentials for New Admins (ADM-201)”, which is an intensive course pivotal for those planning to partake in Salesforce deployment. Completing this comprehensive training allows you to be adept in customizing app features such as fields, tabs, layouts, and processes. It also nurtures your abilities to generate a secure and scalable Salesforce environment, as well as maintain clean data, create quality reports, and set up workflows. Other pertinent courses that deserve a mention are the ADX-201C, ADX-201, ADX-201E, and CRT-101. And if you want to fast-track your learning path, don’t miss the TVB201, which is a 30-day virtual boot camp aimed at new admins. Uniquely, this is a combination of concise Trailhead content, together with some live coaching from certified instructors.

• Salesforce Certified B2C Commerce Developer

  As part of the Salesforce Developer path, this designation caters to those with a solid grasp of Salesforce B2C commerce digital. Full-stack developers who have extensive experience in a B2C commerce developer role make a perfect fit for the actual exam. The main coverage of the test starts with the B2C commerce setup and then carries on with the proper ways of handling a B2C site. Other important points include application development and data management via Business Manager Usage. All these pivotal topics are incorporated into the 105-minute evaluation with 60 questions and a passing rate of 65%.

Recommended Training Materials

Get started with some self-study resources that are recorded in the Salesforce B2C Commerce documentation list, where there are plenty of options at hand to expand your knowledge. Aside from that, it’s advisable that you enroll in the two major courses for the Salesforce B2C Commerce Developer certification path. The first one is the “B2C Commerce Developer with SFRA (CCD102)”, which compiles all the crucial programming concepts, scripting language, and files for Salesforce B2C Commerce. It also provides you with a better understanding of the Storefront Reference Architecture so you can easily customize and modify its features. The next recommended training is the “B2C Commerce Merchant (CCM101)”. This comprehensive lecture teaches you the key ways to handle contents, catalogs, inventory, promotions, and products that are used for the Commerce Cloud storefront. In addition, here, you have to study the Commerce Cloud Business Manager to accomplish the above-mentioned tasks. Another set of functions covered in the lessons are managing search results, leveraging analytics, administering product images, and using coupons. The best candidates for this training are marketers, content managers, and even merchants.

• Salesforce Certified Marketing Cloud Consultant

  Created for specialists who are assigned to set up and configure the Salesforce Marketing Cloud, this certification gives you insights on how to use email application tools to provide solutions for email campaigns. As a rule, Marketing Cloud Consultants are adept in various Salesforce applications and have a solid grasp in dealing with pertinent Salesforce requirements and functions, hence the need to accomplish first the Salesforce Marketing Cloud Administrator exam. If you’re done with the prerequisites, you have to train for the 105-minute evaluation that comes with 60 questions. The primary objectives of the official test revolve around its key architecture, integration, automation, account configuration, data modeling, and such. Make sure you get at least 67% to pass the exam and secure the certification.

Recommended Training Materials

All in all, two official courses are specifically designed for the Salesforce Marketing Cloud Consultant exam. The initial training is MCC201, which is a detailed lecture about linking your Salesforce data via Marketing Cloud Connect. Particularly, this 4-day class provides you with information on how to connect your Marketing, Service, and Sales for better customer engagement. Additionally, it develops your skills in segmenting Salesforce data to effectively design personalized and targeted emails. The next recommended course is CRT-550, which strategically prepares you for the final certification exam. This 1-day content boosts your confidence through an in-depth discussion of the test objectives as well as the core resources. Plus, practice test questions are incorporated to assess your readiness.

Conclusion

The Salesforce certifications are designed to furnish you with the relevant knowledge related to various roles including marketer, developer, architect, administrator, and consultant. So, pick the certificate of your dreams and start preparing for the affiliated exam with the help of preparation resources available within the Trailhead program.

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