Digital Marketing Institute or also known as DMI delivers a great learning experience to candidates and is the global standard for digital marketing certifications. Thanks to this qualification program you can broaden your skills and advance your career in the marketing field. Moreover, the mission of DMI is to support marketers who are ambitious and want to flourish within this industry.

Moreover, DMI is also an educational platform that offers specially designed training courses for future digital marketing professionals, as well as offering free preparation resources such as practice exam questions to test knowledge, and practical exercises on various topics.

DMI Certifications Overview

There are some accreditation programs offered by DMI that cover all aspects of the digital marketing domain including social media, mobile, eCommerce, as well as search marketing. At the same time, certifications can be selected by the following subjects: SEO, Content Marketing, Social Media Marketing, Digital Strategy, Digital Management, Digital Marketing, Email Marketing, Data and Analytics, Customer Experience, Web Design, CRO & UX, E-Commerce, Display and Video, Social Selling, PPC and Paid Search. As for the levels of the DMI certifications, they fall into the comprehensive, specialist, expert, and masters.

The audience includes both professionals in traditional and digital marketing, as well as absolute beginners wishing to change their professional direction. So, as a future digital marketer, you will be responsible for using digital channels, should be able to generate leads as well as to increase brand awareness. So, thanks to training with DMI, you will know how to be successful on social media platforms like Facebook, Instagram, and YouTube. You will be equipped with all the techniques and strategies that can help you improve your marketing skills and get a chance to use your influence to benefit your company through the following certification tracks:

• Professional Diploma in Digital Marketing

  This most-sought after DMI Pro certification aims for traditional marketers and marketing managers, as well as for owners of small but promising businesses. Also, anyone who wants to create and promote digital marketing strategies in their organization will find this accreditation program useful. Thanks to this qualification you will be able to perform the most updated soft skills in digital marketing, know ins and outs of Google Ads, SEO and social media marketing.

  Thus, everyone is invited to take a same-name training program at the end of which you will be invited to take the appropriate DMI PDDM exam at one of the nearby Pearson VUE test centers. During this course, you will learn how to make your website more visible using SEO techniques, give traffic to your site through Pay-Per-Click advertising, learn how to apply mobile marketing, and create an effective digital marketing strategy to promote your business. So, this 30-hour online program will cover the top 10 topics you'll encounter on the final test, such as content marketing, SEO, display advertising, website optimization, Google Analytics, and much more.

  It should be noted that you should score 60% on the final exam to earn this world-class certificate.

• Certified Digital Marketing Expert Diploma

  This expert-level certification covers all the latest digital marketing strategies and helps you learn about leadership and management as well as social media search. In the USA it’s a dual certification, as after taking the training course, developed in partnership with AMA (American Marketing Association), along with Certified Digital Marketing Expert Diploma, you earn the second certification - PCM Advanced Digital Marketing Expert.

  So, despite the highest level of Certified Digital Marketing Expert accreditation, it is aimed at practicing marketers as well as for graduates with no background in digital marketing. All thanks to a properly designed training program that covers all the key disciplines of digital marketing. As a result, each student will be able to create powerful and dynamic digital strategies to attract viewers for different companies.

  However, you have to take the relevant digital marketing exam to attain this DMI certification. This official test will cover all the core concepts of digital marketing, alongside strategy making, search, and digital channels as well as essential skills that are required by the marketing experts.

  As with every DMI certification, the vendor offers training before taking the final test. This is aimed at getting you to create powerful digital strategies, access career-defining tips and tricks and learn the key digital marketing disciplines. This training covers such topics as CX, eCommerce, CRO, search and digital channels in parallel with social media marketing and digital selling. During the training you’ll know all you need about leadership and management as well as you’ll gain the rest required essential skills. In other words, it is a premium course that will aid you in learning about digital marketing and how it can help you in your career.

• Certified Social Media Marketing Professional

  This specialist-level certification is designed for experienced players, sales professionals, developers, team leaders, business consultants that aim at being competitive, successful, prosperous, strength to change the ordinary flow of thigs. This certification is for those individuals that are ready to launch and boost a new career and become leading players on the digital stage.

Before opting for this certification you are to enroll in the online training course that lasts 30 hours. It consists of 10 modules which are dedicated to the following domains: Social Research, Content Outreach, Twitter, Facebook, LinkedIn, YouTube & Social Video, Content creation, Social Customer Service, Snapchat & Instagram, and Strategy & Planning. After taking this course you’ll know everything about your audience, their preferences, have tools to attract them. You will have skills to create effective content on the most recognized social platforms, and perform your campaigns there. Knowing your audience will help you define the best platforms that provide services and how they do this. And you will be proficient in planning, using the right strategy to make your offer a reality.

Conclusion

As you can see, with the help of DMI certifications and their training courses, you are well-positioned to prove your expertise and establish yourself in the digital marketing environment. Moreover, you can become a certified specialist, professional, expert or even master once you start putting efforts into the tools and techniques marketers use to gain success in this industry. It will increase your worth in the job market and you will be approached by potential employers.

That's why you shouldn't wait. Make a decision, enroll in a course and be sure it will have a positive impact on your career and earnings. Start working hard and prepare for the accreditation exams and grab these well-known certificates to prove your professionalism.

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