Leading a community of top-notch marketers, the American Marketing Association, or reputably known as AMA, serves as a vital platform for marketing excellence. This organization gathers unrivaled content and credible resources to provide marketers with an all-inclusive grasp of the industry. Through their support, this allows such professionals to connect with other people in their quest for the best marketing solutions. And if you’re interested in getting accredited by AMA, you’re right on track.

AMA Certification Programs

Eyeing to advance your marketing profession? Get help and transform into a sought-after marketing specialist with AMA’s certifications. These first-rate certificates polish your skills so you create a notable impact on the organization you are in. From content marketing and marketing management to sales and content management, below are the professional AMA accreditations you can pursue in the future. And if you’re successful with at least one of the listed certifications, you technically gain two endorsements. It’s because AMA has partnered with the respectable Digital Marketing Institute in providing the latest validations. Henceforth, you become AMA and DMI certified.

Professional Certified Marketer

Through AMA’s Professional Certified Marketer (PCM) program, you are given the opportunity to choose from three of the technical areas ― Marketing Management, Content Marketing, and Sales Management. Let’s review each of these certifications one by one and uncover some of their best training courses to-date.

• Marketing Management

Prove your proficiency in all sections of marketing with the PCM Marketing Management certificate. It is suitable to whatever your current position is ― a member of the team, a team leader, or a self-made entrepreneur. The coverage takes on different marketing strategies, research, data analysis, customer behavior, and service positioning, among others. To obtain such, you need to pass the 3-hour test that contains 150 questions in multiple-choice format. The passing rate is 80% out of the overall score.

Recommended Courses

The first remarkable option on the list is the “AMA Marketing Management Bootcamp”, which is a scheduled training for those preparing for the PCM Marketing Management certification. This interactive program that normally runs for 2 days encompasses a broad spectrum of topics, including research, planning, ethics, strategy, global marketing, social media, and more. To ensure quality access to instructors, this has limited capacity. Henceforth, you need to check the official site for the available schedule.

Another useful course is “Marketing Analytics 101”, a live virtual discussion highlighting the key ways to use analytics so you polish your marketing strategy. This also helps you in the proper process of going through bulk data and choosing the most essential for business success. Aside from the point-by-point lectures, this 3-hour training offers practice questions and hands-on exercises.

The last suggested material is the “Marketing Collateral Management” program. By availing this, you get to comprehend the technicalities of marketing collateral, which is important when handling a database. This furnishes you with a step-by-step guide in ensuring that the database is updated and well distributed.

• Content Marketing

If you want to enhance your content marketing skills, this is definitely a noteworthy choice. Acquiring this certification means that you have the right set of capabilities in dealing with the marketing process, starting with strategy creation, and then planning, production, promotion, and lastly measurement. Additionally, this demonstrates your expertise in lead generation, multi-channel content creation, SEO, metrics measurement, and ROI. To better grasp these topics, you need to accomplish its 2-hour exam and get at least an 80% score.

Recommended Courses

Content is often the deciding factor among potential customers, which is why it’s imperative for marketers to have an in-depth understanding of content writing. To guide you with the basics, enroll in the “3-hour Content vs. Copywriting” live instruction. This online training records a detailed explanation of how to use these two features to attract customers and increase conversions.

“SEO 101” is also a brilliant course for equipping you with SEO abilities. As part of the certification coverage, SEO holds a notable weight in the integrated marketing mix. The 3-hour lecture supports your journey in mastering the elements of SEO, which are largely pertinent every time Google makes updates in their algorithm.

And to conclude your preparation, you can use the “SEO and Content Marketing in Uncertain Times” virtual training and secure relevant information when making data-driven content and adjustments efficiently. The course steps up your content-making capabilities so you generate better brand awareness and better results.

• Sales Management

Do you want to be more adept in sales management? Get validated by this certification and learn the correlated importance of sales and marketing. Through this path, you become versed in the best practices that lead to increased productivity and higher sales. The core areas involved here are personal selling, customer relationships, forecasting, quota development, organizational buying, and such. Its corresponding exam mandates you to complete all 100 questions within 2 hours and get 80% or higher to earn the certificate.

Recommended Courses

Expand your sales knowledge as you join the “Enabling Sales: Developing the Perfect Pitch Deck”. The content of this virtual discussion focuses on the most appropriate approach when creating a pitch deck, which must be customer-centric and can be used not just once but consistently by the sales team. For this course, however, you need to verify the availability of the material first because this is not an on-demand course.

The second beneficial resource is the “Live Case Study: How Virtual Sales Kickoffs Inspire Remote Teams”, which dives into the best way to host your annual meeting. This kind of event is highly significant in sales management as it helps the members of the sales team engage in a thriving and virtual environment. The lessons also encourage you to maximize online tools so you can strategically administer networking even in a digital space and collect valuable metrics for business efficacy.

Finish off your certification training with “Transforming Event Attendees into Sales Pipeline Leads in 24 Hours or Less” and master the ways of sorting out potential buyers from the sea of attendees. This video course presents the steps on how to capture buying signals and easily act on them during the event. This also nurtures your skills in generating effective prospect profiles and then transforming leads into sales-ready customers.

In Conclusion

The marketing industry requires professionals to have an ideal combination of theoretical knowledge and hands-on competence. And fortunately, this is what the AMA certifications help you to gain and verify. Their program covers different domains of the marketing field, and with various official training resources, you are going to become highly skilled in your area of expertise. Go for the most suitable accreditation and enjoy the perks soon!

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